38th Cleveland International Film Festival
Type Twenty Seven is proud to be the creative partner to the Cleveland International Film Festival, a non-profit organization that promotes artistically and culturally significant film arts through education and exhibition to enrich the life of the community..
In 2014, the CIFF held a record-breaking 12-day event by hosting 97,804 patrons (a 4.9% increase from the previous year), screening 186 feature films and 168 short subjects.
This year’s campaign focused on the international component by illustrating graphic imagery to represent the 68 countries of origin.
Buildout included: merchandise, interior and exterior signage, screen graphics, kiosks, advertising and augmented reality—a new interactive feature to bring the print elements to life.